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Question: 1 / 170

When analyzing survey feedback, which aspect of survey responses requires careful filtering?

Completeness of responses

Type of survey question

Net Promoter Score

The correct answer focuses on the Net Promoter Score (NPS) as an aspect of survey responses requiring careful filtering because NPS is a crucial metric that provides insight into customer loyalty and satisfaction. It is derived from responses to a specific question about how likely respondents are to recommend a company's products or services.

To interpret the NPS accurately, it is important to filter responses effectively. For instance, differentiating between promoters, passives, and detractors allows for a better understanding of overall customer sentiment and enables targeted strategies to improve customer satisfaction. Misinterpretation of NPS due to incomplete data or mixed responses can lead to misguided decisions.

Although completeness of responses, type of survey question, and response submission times are also important factors in survey analysis, they do not inherently carry the same weight of evaluation toward customer loyalty metrics as the Net Promoter Score. Each of these other aspects plays a role in ensuring data quality and relevance but they are not the primary metric for assessing customer sentiment in the same way the NPS functions.

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